Portfolio
RCS has served a number of important clients in research and computing assignments. In the research assignments completed for clients the in-house computing strength of RCS was applied to carry out extensive data entry and analysis for these projects. A short list of the company’s selected clients is given in the following:
| SL | Title of the Study | Short Description of the Study | Client Name, Contact Person and Address | Location | Sample Size | Duration | ||
| In-depth | FGD | From | To | |||||
| 01 | Evaluation of IEC Materials used in Shurockkha STD/AIDS Prevention Program | Research and Computing Services Private Limited was commissioned by Social Marketing Company for conducting evaluation of 28 Information Education and Communication Materials using both in-depth interview and focus group discussion method. | Social Marketing Company (SMC) Research ManagerSMC
33, Banani C/A, Dhaka |
14 Shurockkha Center | 742 | 28 | Jun 2006 | Sep 2006 |
| 02 | Evaluation of Blue Star Program | Research and Computing Services Private Limited was commissioned by Social Marketing Company for conducting a descriptive study using quantitative method for the purpose of evaluation of the performance of the programs undertaken through Blue Star service providing centers. The target population of this study was comprised of the followings:a) Graduate and non-graduate medical practitioners of BS centers;b) Graduate and non-graduate medical practitioners of non-BS centers;c) Continuing customers of BS centers;d) Continuing customers of non-BS centers; and
e) Customers who discontinued taking services from BS centers. |
Social Marketing Company (SMC) Research Manager SMC 33, Banani C/A, Dhaka |
Bangladesh | 2000 | – | Mar 2006 | Jun 2006 |
| 03 | Sesame Street Educational Impact Experimental Study Research | RCS has conducted an extensive study on evaluation of the educational impact of a Bangladeshi Sisimpur Television Program. This study is being conducted among 480 children age between 4-6years both urban and rural areas. | Sesame Workshop, NY, USA | Dhaka division | 960 | – | Feb. 2005 | Feb. 2006 |
| 04 | Formative Research on Knowledge, Attitude and Practices with Folk and Local Media People on Spread of HIV and Impact of AIDS in Bangladesh | BCCP has commissioned Research and Computing Services Private Limited (RCS) to conduct the intended formative research on Knowledge, Attitude and Practices and perception/insight of Folk/Local Media People.This study will provide insights extract from people working with folk media in 3 districts from 3 different region of the country. Information were gathered from the respondents to get idea on the following issues:¨ Assess the level of knowledge, attitude and practices on HIV/AIDS and STIs.¨ Collect information on exposure to the different media (Folk Media) and HIV/AIDS and STIs program messages.
¨ Overall media activities, effectiveness, initiatives and belief, value, attitude related to HIV/AIDS and STIs program messages. ¨ Suggested approach and message for folk media. |
BCCP Gulshan-2, Dhaka |
3 districts | – | 8 | Oct 2004 | Jan. 2005 |
| 05 | HAPP Baseline Survey, Bangladesh 2004 | HAPP Baseline Survey was conducted to provide the overall baseline measures in terms of some to track how successful the program is at achieving its strategic communication objectives over time. The more detail objectives of the proposed formative research are:
|
BCCP Gulshan-2, Dhaka |
Bangladesh | 4770 | – | Nov. 2004 | March 2005 |
| 06 | Post-test of the HIV/AIDS Mass Media Campaign Elements Prepared for the Primary Target Group | Post-test of the HIV/AIDS Mass Media Campaign Elements was conducted to evaluate the elements of the HIV/AIDS mass media campaign prepared for the primary target group in order to plan and design future communications campaign for them. However, the specific objectives of the study are as follows:I. To determine the effectiveness of each of the film spots in achieving desired objectives;II. To assess the profile /image/acceptability of the primary campaign spokesperson – Bajee Kuddus;III. To understand whether the qualities/aspects of the spokesperson (Bajee Kuddus) are effective in communicating messages.IV. To evaluate the strap line and it’s effectiveness/relevance in reinforcing the key messages;
V. To assess recall of any other components of the campaign; and VI. To assess the perception of the primary targets about the availability and accessibility of condoms particularly in the high-risk areas.
|
Social Marketing Company (SMC) Research Manager SMC 33, Banani C/A, Dhaka |
Bangladesh | 1095 | – | July 2004 | October 2004 |
| 07 | Process Documentation on Early Childhood Development | UNICEF commissioned Research and Computing Services Private Limited (RCS) to conduct a Process Documentation on Early Childhood DevelopmentObjectiveThe purpose of the study was to compile all the documents prepared on Early Childhood Development and prepare a synopsis report on the issue. This study also included the data collected from different region of the country where Early Childhood Development (ECD) project is implemented and on going. The study was done to develop this document to provide an insight on ECD activities conducted so far from its inception in Bangladesh. | UNICEF Bangladesh Dr Golam MostafaOIC, ECD Project,CDE SectionUNICEF, Bangladesh |
Dhaka Chittagong Bogra Rangamati |
400 | – | June. 2004 | Oct. 2004 |
| 08 | Market Study for New Kind ofArsenic Filter in Bangladesh | IDE approached Research and Computing Services Private Limited (RCS) to submit a research plan on Market Study Report for new kind of arsenic filter in Bangladesh (the name of the filter is known as ‘Shapla Arsenic Removal Filter’) and RCS conducted the study in six upazilas in three districts and evaluated their product and submitted a comprehensive study report. | International Development Enterprise (IDE) Mr. Rojer Stillwater,Director, International Development Enterprise (IDE) |
3 divisions in Bangladesh | 3,200 | – | April 2003 | July. 2003 |
| 09 | Qualitative and Quantitative Survey of Bangladesh Scouts on life Skills development and HIV/AIDS prevention | UNICEF commissioned Research and Computing Services Private Limited (RCS) to conduct a Qualitative and Quantitative Survey of Bangladesh Scouts on life Skills development and HIV/AIDS preventionObjectiveThe purpose of the study is to construct a profile of the members of Bangladesh Scouts, particularly Rover Scouts and leader of Bangladesh Scouts in order to identify their aspirations, fears, interpersonal relationships and sexual awareness and experiences. Additionally the survey evaluates the levels of risk behavior and injecting drug use, which may lead to HIV infection. It also examines the Scout’s awareness of HIV and HIV transmission. In addition, their leisure and media habit and their knowledge and attitude towards some educational program were also examined in the study. Information gained from the survey are expected to be utilized to develop a programme of life skills that would empower the Scouts to recognize high-risk situations and deal with the emotional stress involved in interpersonal relationships in a manner more improved than the prevailing one.SampleThe primary target audiences of the research study were:Rover Scouts (boy and girl)
Rover Scouts leaders Research techniques FGD and In-depth interviews |
UNICEF BangladeshMs. Tasmia Bashar, Project Officer (5th floor) UNICEF Dhaka | 4 division in Bangladesh | 374 | 36 | Jan. 2003 | Feb. 2003 |
| 10 | Knowledge, Attitude and Practice – Study among Retailers, in the Designated HIV/AIDS High Risk Areas in Bangladesh | SMC commissioned Research and Computing Services Private Limited (RCS) to conduct a survey on Knowledge, Attitude and Practice – Study among Retailers, in the Designated HIV/AIDS High Risk Areas in Bangladesh.ObjectiveThe primary purposes of this study were to determine the knowledge, attitudes, behaviors and practices of this primary target group related to condom use for the protection from STIs including HIV/AIDS, and to determine the knowledge of sexually transmitted infections, risk practices, and prevention and treatment. Eventually, this study assisted SMC and SMC’s advertising agency to refine planned retailer interventions, to provide a baseline upon which to measure the effectiveness of planned interventions among retailers, transport associations, and factory managers.SampleThe primary target audiences of the research study were:Retailers, Pharmacy, Non-pharmacy including petty traders
Managers of transport associations, and factories The targeted retailers were both the carriers and non-carriers of condoms. Managers of transport associations, and factories were included among this research. Coverage: Geographical coverage were 30 district all over Bangladesh Research techniques: FGD, In-depth interviews, mystery shopping |
Social Marketing Company (SMC) Research Manager SMC 33, Banani C/A, Dhaka |
30 district allover Bangladesh |
2120 | 12 | Nov. 2002 | Dec. 2002 |
| 11 | Pretesting of communication material developed to broadcast direct and explicit message on STD/AIDS (Phase-II) | SMC commissioned Research and Computing Services Private Limited (RCS) to pretest a communication material developed to broadcast direct and explicit message on STD/AIDSThis communication material is referred to as Advertising Creative in phase-II revised materials on basis of phase-I feedback was pretested.The materials contained different audio presentations highlighting different delivery pitch, payoff lines and strap-lines on the intended message. | Social Marketing Company (SMC) Mr Ashfaq RahmanMarketing & Sales SMC |
Dhaka Benapole BrahmanbariaChittagong GazipurJamalpurJessoreMaguraTongi |
Nil | 59 | July 2002 | July 2002 |
| 12 | Pretesting of communication material developed to broadcast direct and explicit message on STD/AIDS (Phase-I) | SMC commissioned Research and Computing Services Private Limited (RCS) to pretest a communication material developed to broadcast direct and explicit message on STD/AIDS. The study was conducted in two phases.The communication material is referred to as Advertising Creative.The materials contained different audio presentations highlighting different delivery pitch, payoff lines and strap-lines on the intended message. | Social Marketing Company (SMC) Mr Ashfaq RahmanMarketing & Sales SMC |
Dhaka Metropolitan | Nil | 16 | June 2002 | June 2002 |
| 13 | Pretesting of Three Episode on Meena Communication Initiative | Research and Computing Services Private Limited (RCS) was commissioned by UNICEF to pretest three different episodes of Meena Communication Initiative on Early Childhood respectively Development with reference to specific issues namely, Dealing with strangers, Attitudes towards HIV/AIDS patient, and Trauma of internally displaced children. These episodes are being developed, for communication and social mobilization intervention to increase self-awareness, empathy, ability to cope with stress and emotion during early childhood required for self-protection of children at all stratum of society. The aim of the material is to promote sustainable behavior changes among the participant groups regarding life skills of children needed to be developed and nurtured during their development ages. | UNICEF Bangladesh Ms. Zafrin J. ChowdhuryInformation and Advocacy Section(6th floor)UNICEF | Dhaka Rajshahi Mymensingh Dinajpur RangamatiKhagrachari |
Nil | 72 | Dec. 2001 | Feb.282002 |
| 14 | KAP on STD/AIDS of Adolescents All group and CSW | Research and Computing Services Private Limited (RCS) was commissioned by SMC to conduct survey STD/AIDS. In this large-scale study RCS undertook a comprehensive KAP survey on STD/AIDS among the Adolescent and CSW. In effect, 1750 in-depth interviews were conducted among these categories of respondents in Dhaka, Barishal, Chittagong, Rajshahi, Khulna and Hilli. | Social Marketing Company (SMC) Ms. Perveen Rasheed General Manager,SMCPh: 8811423 |
Dhaka Barishal Chittagong Rajshahi KhulnaHilli |
1750 | 36 | 2001 | May 2002 |
| 15 | Pretest Meena Communication Initiative Episode-14 | Research and Computing Services Private Limited (RCS) was commissioned by UNICEF to pretest Meena Communication Initiative Episode-14 on Child Domestic Servitude, which is being developed, for communication and social mobilization intervention to protect child domestic at all stratum of society. The aim of the material is to promote sustainable behavior changes among the participant groups regarding rights of children employed as domestic labor. | UNICEF Bangladesh Ms Jafreen J. ChowdhuryPCIS, (6th Floor)UNICEF | Dhaka Mymensingh |
Nil | 12 | Dec. 2001 | Feb. 2002 |
| 16 | Audience Research on Mukta Khobor on ETV | UNICEF commissioned Research and Computing Services Private Limited (RCS) to conduct impact assessment of the television program Mukto Khobor. The reporters of Mukto Khobor gather news from all over the country and represent them on television for all categories of viewers. This includes “Desh-bidesher Khobor” (national and international news), “Anondolok” (entertainment), “Feature” (feature stories), “Dehomon (Health), “Matthe-moidaane” (sports), “Biggyan O Projukti” (science and technology), “Harano O Prapti Shongbad (lost and found news), and intimate discussions in the studios with renowned personalities. The impact assessment study was undertaken using the techniques of focus group discussion and in-depth interviews to collect relevant information. | UNICEF Bangladesh Ms. Zafrin J. ChowdhuryInformation and Advocacy Section(6th floor)UNCIEF | Dhaka Comilla |
446 | 49 | Dec. 17, 2000 | 15, 2001 |
| 17 | Focus Group Discussion and In-depth Interview on Shastha Tathayaa | UNICEF approached Research and Computing Services Private Limited (RCS) to conduct impact assessment of the television program Shastatathyaa (based on the book FFL), which is being telecast by Bangladesh Television (BTV) 6 days a week. The program aims to increase public awareness and commitment of the individual on various health issues mainly on maternal and child health, nutrition, safe motherhood, happy family and other related agenda. The impact assessment study was undertaken using the techniques of focus group discussion and in-depth interviews to collect relevant information. | UNICEF Bangladesh Ms. Zafrin J. ChowdhuryInformation and Advocacy Section(6th floor)UNCIEF | Dhaka Chittagong Rajshahi |
1124 | 143 | Dec. 04, 2000 | Dec. 30, 2000 |
| 18 | Scope Analysis on Knowledge and Information Networking in Partnership with BRAC and BSK | ForewordResearch and Computing Services Private Limited (RCS) was commissioned by UNICEF to conduct a study on Scope, Analysis on Knowledge and Information Networking through Bangladesh Rural Advancement Committee (BRAC) and Bisshaw Shahitayaa Kendro (BSK). The study is conducted by using the techniques of focus group discussion and relevant tools to collect information on scope and opportunities to develop social awareness and knowledge and information networking through NGOs, i.e., BRAC and Bisshaw Shahitayaa Kendro (BSK)BackgroundUNICEF wishes to develop partnership with BRAC and BSK in order to develop awareness in knowledge networking in sub-national level. To achieve this objective UNICEF has felt the need for this study to be undertaken to assess the scope, opportunities and feasibility on knowledge and information networking in partnership with BRAC and BSK.Objective
Assessment of partnership development, scope opportunities and feasibility analysis in knowledge networking and information sharing with Bangladesh Rural Advancement Committee (BRAC) and Bisshaw Shahitayaa Kendro (BSK) and dissemination of knowledge through the counterparts. Methodology Qualitative methods were used to gather relevant information relating to the assignment and focus group discussion and observation found to be most suitable for the study. The primary information gathered through field trip and other relevant information required for developing the report that were extracted from secondary sources, e.g., literature review. |
UNICEF Bangladesh Ms. Laila KarimLibrary Section(6th Floor)UNICEF | Dhaka Dhaka rural |
Nil | 10 | Nov. 11, 2000 | Nov. 30, 2000 |
| 19 | SMC Market Penetration Study-2000 | RCS has commissioned by SMC to conduct a study on the different level of Market Penetration of SMC products in the market. The study was conducted nationally with qualitative and quantitative outcome. The study also covered the SPO’s performance. | Social Marketing Company (SMC) Mr. Asfaque Rahman Director Marketing and Sales, SMC | Dhaka Division Comilla Division Barishal Division Chittagong Division Khulna DivisionBogra DivisionSylhet DivisionKustia Division |
7150 | – | July 2000 | October 2000 |
| 20 | Monitoring and Evaluation of Activities of Community Development Library (CDL) | Research and Computing Services Private Limited (RCS) was commissioned by UNICEF to conduct a evaluation study on RIRC activities of Community Development Library (CDL). The study was to be based mainly on findings to be obtained from focus group discussion with participants from different groups in selected CDL centers. The findings of the study are to be used for assessment of achievement of objectives that CDL is committed to accomplish.Community Development Library is engaged in the field of information dissemination and communication from 1980. The main objectives of the organization is to raise critical consciousness of the society personified in catalysts that include – planners, development activists in wide range – cultural, political, human rights, environmentalists, gender groups, community leaders and so forth. | UNICEF Bangladesh Ms. Laila KarimLibrary Section(6th Floor)UNICEF | Bogra Darshana Dashmina Dinajpur FaridpurHatiaIslampurKhulnaKushtia Thakurgaon |
Nil | 22 | Aug. 2000 | Oct.12, 2000 |
| 21 | Pretesting of Two TV Spots on Child Rights Communication Campaign | UNICEF commissioned Research and Computing Services Private Limited (RCS) to pretest two TV spots on child rights communication campaign, which is being developed, for communication intervention and social mobilization. UNICEF has developed these communication materials to promote protection for children from all kind of abuse and establish women their rights at all stratum of life. The aim of the materials is to encourage and enhance social mobilization and promote sustainable behavior changes among the audience of the campaign in the society. | UNICEF Bangladesh Ms. Rushnan MurtozaProtection Section(5th floor),UNICEF | Dhaka urban | Nil | 04 | July2000 | Aug. 2000 |
| 22 | Petesting of Communication Materials on Promotion of Primary Education | Research and Computing Services Private Limited (RCS) was commissioned by UNICEF to pretest 12 communication materials on primary education, which are being developed, for communication and social mobilization intervention. DPE with the support of UNICEF has developed these communication materials to promote quality primary education for children at all stratum. The aim of the materials is to promote sustainable behavior changes among the participant groups of the primary education campaign. | UNICEF Bangladesh Ms. Mira Mitra Education Section(5th floor)UNICEF | Dhaka Mymensingh Dinajpur |
44 | 21 | July 2000 | 2000 |
| 23 | Communication Campaign on Arsenic Mitigation in Four Upazillas | UNICEF commissioned Research and Computing Services Private Limited (RCS) to conduct monitoring, evaluation and overall impact assessment of the communication materials on Communication Campaign on Arsenic Mitigation Project.The designated research agency was assigned to prepare a inception, progress and final report on the development, the issues, write up and status so far achieved relating to the objectives of Communication Campaign on Arsenic Mitigation Project.The report is prepared based on information collected from the national debriefing session at district level, upazilla level orientation sessions, implementation of action plan at root level, focus group discussion and in-depth interview with the end level target audiences. | UNICEF Bangladesh Ms. Shreen HossainWater and Sanitation Section(4th floor)UNCIEF | Bera Kachua Jhikargacha Sonmargoan |
224 | 16 | June 2000 | Sep. 2000 |
| 24 | Focus Group Discussion and In-depth Interviews on Safe Motherhood Day Radio Programme in Cox’s Bazaar | UNICEF commissioned Research and Computing Services Private Limited (RCS) to conduct impact assessment of the radio programme on the safe motherhood day, which had been broadcast in Cox’s Bazaar. This program aims to increase public awareness and commitment of the individual on safe motherhood, and in particular, the need for emergency obstetric care for pregnant women in case of complications. The impact assessment study was undertaken using the techniques of focus group discussion, observation and in-depth interviews to collect relevant information. | UNICEF Bangladesh Ms. Tasmia Bashar, Information and Advocacy Section(6th floor), UNCIEF | Cox’s Bazaar | 50 | 18 | June 2000 | July 2000 |
| 25 | End Use Monitoring of Facts for Life (FFL) | Research and Computing Services Private Limited (RCS) undertook the End Use Monitoring study of Facts for Life (FFL).Facts for Life (FFL) is a communication initiative carried out under the joint auspices of the Ministry of Information, Government of Bangladesh, various related ministries, UNICEF, WHO and UN agencies to disseminate essential health and nutrition knowledge among families, especially directed towards welfare of the mother and the child.UNICEF felt that through monitoring the end use of these books the success of the program will become clear. In other words, whether people use or not the book Facts for Life. For this reason, an end-use monitoring was commissioned amongst a sample of field level recipients of the book.A combination of focus group discussion and direct probes were used to collect information on key probe areas in monitoring end use by target respondents. The following were the key probing areas:
|
UNICEF | Noakhali Dinajpur Mymensing Dhaka BograSylhetBarisalRangamatiSariatpur Khulna Jessore Kishoreganj Comilla |
Nil | 114 | Oct. 1999 | Dec. 2000 |
| 26 | Pretesting of Communication Materials on Arsenic Campaign under Phase-2 | UNICEF commissioned Research and Computing Services Private Limited (RCS) to pretest 24 communication materials prepared under the program “Arsenic Communication Campaign”, aimed at communicating and advocating issues related to arsenic. Before mass circulation, UNICEF wished to pretest the materials in order to test their acceptability among target audience by assessing their textual, visual and conceptual under standing. The materials for pretesting fall under thirteen (13) sub-groups, as shown below. Classification of the materials using rough identifiers is as follows:Sl. Material and target group No. of materials
a. Students of class-9
a. Audience
a. Doctor
a. Imam
a. Members from 4 different religion
a. Audience As part of UNICEF’s ongoing communication effort under the program “Arsenic Communication Campaign” new products are being developed to disseminate knowledge arsenic contamination to target beneficiary groups which include, among others, students, parents, caretakers, teachers, opinion leaders, DPHE / TWM, block supervisor, doctors, health workers, Imams and community members from different religions, through direct communication intervention. |
Ms. Shreen HossainWater and Sanitation Section(4th floor),UNICEF | Dhaka Khulna Rajshahi |
105 | 24 | June 1999 | Dec 1999 |
| 27 | Pretesting of Communication Materials on Arsenic Campaign under Phase-1 | UNICEF commissioned Research and Computing Services Private Limited (RCS) to pretest 6 TV spots and 5 radio spots prepared under the program “Arsenic Communication Campaign”, aimed at communicating and advocating issues related to arsenic contamination. Before mass circulation, UNICEF wishes to pretest the materials in order to test their acceptability among the target audience by assessing visual and conceptual under standing. The materials for pretesting fall under the following category:Sl. Material and target group No. ofmaterials1. TV spots 6a) Male
b) Female c) Children d) Service provider 2. Radio spots 5 a) Male b) Female c) Children d) Service provider |
UNICEF Bangladesh Ms. Shireen HossainWater and Sanitation Section(4th floor),UNICEF | Dhaka Chittagong |
Nil | 16 | Jan. 12, 1999 | June 30, 1999 |
| 28 | Impact Assessment of National Institute of Mass Communication | Research and Computing Services Private Limited (RCS) undertook assessment study of ‘National Institute of Mass Communication (NIMC). The study included the assessment of following issues:1. Evaluation of the training process, process include the following tasks:1.1. Assess the process of development of session plans, i.e., whether the sessions are conceptualised on the basis of previous modules, international standards, etc.1.2. Whether session plans are clearly defined in terms of objectives and output.1.3. Whether sessions are effective in imparting training.1.4. How resource materials were selected and whether they were relevant and contained updated information.
1.5. Assess the selection process of participants and trainers. 1.6. Whether participants are clear of the use of FFL books, communicating for behavioural change and develop goals and concepts of CRC, CEDAW and its information/contents. 1.7. Whether training methodologies are appropriate and whether they generate participatory involvement among the participants. 1.8. Review the mechanism of feedback from participants on the training sessions.
|
UNICEF Bangladesh Ms. Tasmia BasharInformation and Advocacy Section(6th floor)UNICEF | Dhaka Chittagong Khulna |
Nil | 10 | Oct. 06, 1999 | Dec. 20, 1999 |
| 29 | Pretest the communication materials on Safe and Enhanced Learning Environment (SLE) | Research and Computing Services Private Limited (RCS) was commissioned by UNICEF to pretest the communication materials on Safe and Enhanced Learning Environment (SLE) in the pilot areas. The communication material prepared under the “SLE” program, aimed at students of primary level through introducing a new method of creative project based learning process. The pretest aim was also to find out whether materials create enthusiasm among participants and encourage their participation relating SLE issues. | UNICEF Bangladesh Ms Mira MitraEducation Section (5th Floor)UNICEF | Panchagar Gazipir Mymensingh |
100 | 30 | Sep. 1999 | Dec. 1999 |
| 30 | Study on Current User of Femicon and Nordette-28 | ForewordResearch and Computing Services Private Limited (RCS) conducted a survey on users of Nordette-28 and Femicon oral contraceptive pills. The study was conducted among the primary users of both pills. In addition, an ancillary respondent segment was selected from husbands of users. The study was commissioned by Social Marketing Company (SMC).ObjectiveThe primary objective of the survey was to gauge awareness and usage pattern of current pill, other pill brands and various family planning methods by each user group. In addition, probes on media habits, goods ownership and psychographic profiles were obtained using structured questionnaires containing a combination of open-ended and close-ended probes.
Methodology The technique of cluster sampling, as employed in the widely followed EPI standard cluster sampling methodology, was applied in order to obtain a reliable estimate of prevalence of pill use and sample dispersion and representation. The study employed a two-stage stratified sampling done for urban and rural areas to obtain separate estimates for these two areas. A combined estimate for national was obtained as well. In designing the sampling plan, the level of acceptable error was assumed at ±5%. |
Social Marketing Company (SMC) Mr. Asfaque Rahman Director Marketing and Sales, SMC |
Nationally,Urban and Rural | 1433 | Nil | June 23, 1999 | Dec. 09, 1999 |
| 31 | Baseline Study on Meena Communication Initiative | Research and Computing Services Private Limited (RCS) undertook a baseline study on ‘Meena Communication Initiative’. The Meena Communication Initiative Project is aimed at communicating and advocating girl child issues among target audiences. The Meena communication initiative is intended to bring light to gender based discrimination that girls experience, and to promote action to enhance their status and safeguard their rights to survival, development, protection and participation. Under this project, UNICEF has produced films for BTV and DFP (the mobile film unit), radio episodes for BBC and comic books and some other communication materials for government primary schools, BRAC and the general audience. In order to assess the acceptability of the Meena Communication Initiative among target audience by measuring their textual, visual and conceptual understanding and comprehension of this programme, UNICEF wishes to undertake a baseline survey. The programme envisages that a number of support communicating bodies/agencies like teachers, health workers and the media (radio, television and newspapers) will play an active role in disseminating the key messages of the programme, which are periodically updated in order to make the communication challenge a success.The proposed baseline survey is expected to serve as a basis for monitoring the impact of the project in key message areas and to act as a benchmark for future evaluation studies in an effort to track progress of the various communication intervention measures.The baseline survey on Meena also measured the following:Level of KAP regarding Meena Communication Initiative among children, parents, teachers and implementation partners, andBenchmark estimates for evaluating progress of the campaign through post evaluation. | UNICEF Bangladesh Ms. Mira MitraEducation Section(5th floor)UNICEF | Ideal: 17 thanasNon-ideal: 30 thanas | 3462 | 36 | June 11, 1999 | Dec. 26, 1999 |
| 32 | Blue Star Communication Campaign | Social Marketing Company (SMC) commissioned Research and Computing Services (RCS) Private Limited to undertake a pretesting exercise to test preference between two-press advertisements and to extract recommendations regarding one radio advertisement. The pretest was conducted among the lower middle class in urban areas in Dhaka. Pretesting materials is prepared for the pharmaceutical outlets, which would market the upcoming Injectable family planning products of SMC. The outlet is named ‘Blue Star’. SMC has developed these materials through in-house research by their commissioned advertisement agency. Before commercial distribution, SMC wants to pretest these materials among participants of target groups. | Social Marketing Company (SMC) Dr Anwara Begum SMC |
Dhaka | Nil | 4 | Oct. 1999 | Nov. 1999 |
| 33 | Pretesting of Communication Materials on CRC Campaign (ECCD) | UNICEF commissioned Research and Computing Services (RCS) Private Limited to pretest a number of communication materials prepared under the National Child Rights Communication Campaign, launched by MOWCA, GOB and UNICEF, Bangladesh.The materials given to us for pretesting relate to early childhood care and development (ECCD). The following two materials were provided for pretesting:
The primary objective of pretesting was to assess the following issues:
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UNICEF Bangladesh Ms Rushnan MurtozaProjection Section(5th Floor)UNICEF | Dhaka | Nil | 4 | August 1999 | August 1999 |
| 34 | Pretesting of Television Drama on Facts For Life | UNICEF commissioned Research and Computing Services Private Limited (RCS) to pretest a serial drama on Facts For Life (FFL) titled “Sukher Tori”. The production is expected to disseminate knowledge on FFL issues and was part of the ongoing effort to increase awareness about critical health issues facing the country.The primary object of pretesting was to assess comprehension of key messages by viewers. Key messages include:
Respondents’ perception on the characters was assessed to see whether the desired image is being portrayed. Suggestions for improvement were taken from the target respondents. |
UNICEF Bangladesh Ms June KunugiChiefPCIS (6th Floor)UNICEF | Gazipur | Nil | 4 | August 1999 | August 1999 |
| 35 | Pretesting of Communication Material on Women Friendly Initiative Hospital (WFIH) | UNICEF commissioned Research and Computing Services Private Limited to pretest a number of communication materials prepared under the Women Friendly Initiative Hospital (WFIH) project of the GOB and supported by UNICEF.Four materials given to us for pretesting include the following:
The primary objective of pretesting was to assess comprehension of key messages by target respondents. Key messages include:
Respondents’ perception on the above issues were assessed and suggestions for improvement were obtained from the target respondents. |
UNICEF Bangladesh Ms Mayeeda HaqueHealth & Nutrition Section (5th Floor)UNICEF | DhakaGazipur | Nil | 16 | July 1999 | August 1999 |
| 36 | Pretesting of an advocacy video on vitamin A among donors, partner agencies, technical groups and government policy makers | RCS conducted pretesting of an advocacy video on vitamin A for UNICEF among donors, partner agencies, technical groups and government policy makers. These target respondents were organized in two groups: donors and partner agencies in one group, and technical groups and policy makers in the other. We have used FGD techniques to gather information on the video. The focus of probes used in the sessions was on comprehension of messages, effectiveness of the messages of the video from an advocacy point of view, comments on the tone and length of the video, final take of the audience on video in terms of messages understood, and finally suggestions of the video in terms of content and technical details. | UNICEF Bangladesh Ms June KunugiChiefPCIS (6th Floor)UNICEF | Dhaka | Nil | 2 | July 1999 | July 1999 |
| 37 | Pretesting of Video Script on Meena Program | UNICEF commissioned Research and Computing Services Private Limited (RCS) to pretest a Bangla scripts of five Meena television episodes. The TV episodes are expected to disseminate core Meena messages and will be part of the ongoing effort to increase awareness about girl child issues in the country.The primary object of pretesting was to assess comprehension key messages by viewers. Key issues include:
Overall recommendations |
UNICEF Bangladesh Ms Mira MitraEducation Section (5th Floor)UNICEF | Dhaka | Nil | 32 | Feb. 1999 | June 1999 |
| 38 | EPI Post Flood Activities Evaluation Phase-1 and Phase-2 | RCS has undertaken a comprehensive EPI post flood evaluation of activities in a total of 30 districts in two phases. All divisions of the country were covered in the survey that generated a total of nearly 2,000 questionnaires. The size and scope of this quantitative data collection exercise is comparable to our proposed coverage under the MICS of 1999. | BASICS Dr. Izaz Rasul Health BASICS Gulshan |
Dhaka | 3000 | Nil | Feb. 1999 | Feb, 1999 |
| 39 | Pretesting of Video Script on Meena Program | UNICEF commissioned Research and Computing Services Private Limited (RCS) to pretest a Bangla scripts of five Meena television episodes. The TV episodes are expected to disseminate core Meena messages and will be part of the ongoing effort to increase awareness about girl child issues in the country. | UNICEF BangladeshEducation Section(5th floor)UNICEF | Dhaka urban Dhaka rural Dhaka semi-urban Dhaka slum |
Nil | 32 | May 05, 1999 | June 06, 1999 |
| 40 | Prevailing Opinion and Attitude toward Child Domestic | UNICEF commissioned Research and Computing Services Private Limited (RCS) to conduct a survey on prevailing opinion and attitudes towards child domestics in the society. As part of it ongoing campaign towards improving the condition of treatment of child domestics in the society, UNICEF planned a media campaign to reach the urban middle class (broadly defined as being composed of the lower-middle class, middle class and the upper-middle class families). This campaign expected to promote a code of conduct towards child domestics (defined as falling up to the age of 16 years). The middle class is selected as the primary target of the campaign because it is the major employer of child domestics and is the change agent in societal behavior. Before undertaking this campaign, UNICEF feels the need for understanding the prevailing opinions and attitudes towards child domestics in the society with the objective of formulating appropriate communication intervention strategies.ObjectiveThe primary objective of the survey is to gauge the prevailing opinions and attitudes towards child domestics in the society. Child domestics is defined as children up to 16 years of age working in a domestic environment employed by a family unit in consideration of remuneration in cash or kind.SampleThe primary respondent group for the survey was employers, and the secondary group children of employers, non-employers and senders of child domestics. Description of each respondent class is detailed below:Employers: Identified as the urban middle class employers. Adult employers, identified as housewives, was the primary respondent category.
Children non-employers and senders: One of the secondary sample probed from the middle class families was children of the same class studying in private and government schools. Non-employers were defined as those households, which did not employ child domestics (but may or may not have employed previously) during the time of survey. Sender were defined as slum families who send their children to work as domestics. Information Probe In gauging employers’ opinions and attitudes, the following main issues were probed: The sense of entitlement of the domestics The relationship between the age of the domestics and the kind of work assigned Attitude towards education of the domestics Practices around timing of work for domestics Practices of reward and punishment Attitude towards perceived motivation for employing children in terms of perceiving it as obligation, cost-cutting, efficiency or other considerations Attitudes towards gender of the domestics Attitudes towards age of the domestics Openness of the employers to interventions for domestics |
UNICEF Bangladesh Mr. Sampe Lalungpa Project Officer, Education Section(5th floor), UNICEF | Dhaka Chittagong |
1920 | 36 | Dec. 1998 | May 1999 |
| 41 | Pretesting of Communication Personality ‘Kamal Chacha’ | UNICEF commissioned Research and Computing Services Private Limited to pretest communication personality “Kamal Chacha” GOB-UNICEF’s upcoming campaign on sanitation, personal hygiene and safe drinking water through communication intervention and social mobilization.The three alternate drawings have been shown first and issues related with the drawings were probed and discussed. Afterwards, the intended concept of Kamal Chacha was explained and respondents’ suggestions were sought on required changes, additions and omissions needed on the drawings to develop a character that fits with the personality. | UNICEF Bangladesh Mr. Michel GalwayWater and Sanitation (4th Floor)UNICEF | Dhaka | Nil | 10 | July 1998 | August 1998 |
| 42 | Pretesting of Communication Materials on Arsenic Contamination of Water | Research and Computing Services Private Limited (RCS) was commissioned by UNICEF to pretest 2 categories of communication materials developed under the “Safe water” program aimed at disseminating knowledge on arsenic contamination in water throughout the country. Before mass circulation, UNICEF wished to pretest the materials in order to test their acceptability among target audience by assessing their textual, visual and conceptual understanding. The pretesting was undertaken by using the techniques of focus group discussion to collect relevant information. Materials given for pretesting included as follows:
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UNICEF Bangladesh Mr. Michel GalwayWater and Sanitation (4th Floor)UNICEF | Khulna Barishal |
Nil | 8 | May 1998 | June 1998 |
| 43 | Assessment of National Sanitation Week, 1998 | UNICEF commissioned Research and Computing Services Private Limited (RCS) to undertake a comprehensive observation exercise on the recent National Sanitation Week, 1998.The National Sanitation Week (NSW) of 1998 was observed from March 18 to March 24, 1998 with the primary objective to focus and generate national awareness and commitments to address the problems of national sanitation practices. The focus was address the issue of sanitation from two perspectives:Firstly, it was through addressing leaders, administrators and policy makers by sensitizing them to the needs of programmatic interventions for promoting proper sanitation practices, andSecondly, it was through motivating the general public to adopt desired sanitation practices through programmatic interventions in alliance with implementing agencies and support organizations.Promoting the theme “A Sanitary Latrine for Each Household by the Year 2000”, the NSW, 1998 was expected to serve as a burst awareness builder for the broader objective of programmatic interventions in promoting sanitation practices in the country. As one of the partners of the government in advocating health and sanitation, UNICEF has felt the need to assess the various activities and endeavors of the NSW, 1998 in order to undertake an ex-post review of the communication initiative, and to learn lessons through which future NSWs could be improved upon. | UNICEF Bangladesh Ms. Afroz HudaWater and Sanitation Section(4th floor)UNICEF | Dhaka Chittagong Sylhet Barishal RajshahiKhulna |
1440 | 96 | March, 1998 | May, 1998 |
| 44 | Pretesting of ORT Communication Materials | Research and Computing Services Private Limited pretested five communication materials developed by UNICEF on ORT issues. These materials are:a) TV spotb) B) Radio spotc) Outdoor hoardingd) School activity booklet, ande) Flash card | UNICEF Bangladesh Dr Kamrul IslamHealth and Nutrition (4th Floor)UNICEF | DhakaKhulna | Nil | 10 | Jan. 1998 | Feb. 1998 |
| 45 | Pretest a script composed for a 35 mm film on Emergency Obstetric Care (EOC) | Research and Computing Services Private Limited (RCS) was commissioned by UNICEF to pretest a script composed for a 35 mm film on Emergency Obstetric Care (EOC). The production was designed to disseminate knowledge on EOC and to increase awareness about safe motherhood and obstetric care by the GOB under its EOC project.The primary object of pretesting was to assess comprehension of key messages by viewers. Key messages include:
Respondents’ perception on the play’s characters was assessed to see whether the desired image is being portrayed. Suggestions for improvement were taken from the target respondents. |
UNICEF Bangladesh Ms Uzma HaquePCIS, (6th Floor)UNICEF | Dhaka | Nil | 13 | June 1997 | August 1997 |
| 46 | Market survey on consumer perspective and attitude towards cellular phones | RCS undertook a comprehensive market survey on consumer perspective and attitude towards cellular phones in Dhaka and Chittagong. This exercise was conducted using in-depth and focus group discussion techniques among 1,000 existing users and 900 non-users of cellular phones in 1996. The result of the market assessment enabled City Cell to develop a marketing and pricing strategy for the coming years | CityCell Research Manager CityCell |
Dhaka Chittagong |
1900 | – | 1996 | 1996 |
| 47 | Market Feasibility Study for high quality composite textile dying and finishing plant in Bangladesh | As groundwork for a proposal for establishment of a high quality composite textile dying and finishing plant in Bangladesh, Toyobo Textiles Limited commissioned a comprehensive financial and market feasibility study in context to the local textile industry. RCS undertook the survey component of this assignment and was involved, inter alia, in assessing demand for eleven fabrics constructions among the local RMG units. The survey centered on 100 RMG units, and made a national forecast of total fabric usage by the garments sector. | Toyobo Manager Toyobo Textiles Limited, Japan |
– | – | – | 1996 | 1996 |
| 48 | National survey for assessing TV viewers’ opinion on CNN programs | This assignment, commissioned by CNN through its local liaison office, entailed a national survey for assessing TV viewers’ opinion on CNN programs vis-à-vis programs broadcast by other private channels. In total 1,200 TV viewers have been interviewed in this survey from 15 Thanas selected from five divisions of the country. | CNN Independent Media Services, local liaison office of CNN International |
Five Division in Bangladesh | 1200 | – | 1995 | 1995 |
| 49 | Consumer survey to assess consumer buying behavior, consumption pattern, purchase preference, market distribution system, producers’ marketing pattern and overall demand and supply edible oil | RCS undertook another consumer survey for edible oil in the same line as the wheat and wheat products survey and addressing the same number of respondents from similar tiers in six geographic locations. Besides assessing consumer-buying behavior, purchase pattern and product preferences, special emphasis were given on the distribution system generally followed in this industry. Detailed questionnaires were prepared for each respondent tier, and raw data derived from these have been analyzed for reporting to the management. | HRC Research Manager HRC Syndicate |
Five Division in Bangladesh | 350 | 6 | 1995 | 1995 |
| 50 | Consumer survey to assess consumer buying behavior, consumption pattern, purchase preference, market distribution system, producers’ marketing pattern and overall demand and supply scenario of processed and unprocessed wheat and wheat products | Undertook an extensive consumer survey to assess consumer buying behavior, consumption pattern, purchase preference, market distribution system, producers’ marketing pattern and overall demand and supply scenario of processed and unprocessed wheat and wheat products. The survey was conducted among a three tier respondent group comprising of consumers, wholesalers/retailers, and producers of five selected wheat products. Addressing through interviews and group discussions a total of 350 respondent from six diverse geographic locations from all five divisions of the country, the survey involved preparation of detailed questionnaires for each respondent category, group guides for use in focus group discussion sessions, performing statistical analyses of the raw data, and preparing comprehensive reports for the management. | HRC Research Manager HRC Syndicate |
Five Division in Bangladesh | 350 | 12 | 1994 | 1994 |
| 51 | Impact Evaluation ofThe SISIMPUR-BSA Outreach Project | RCS has conducted an extensive study on evaluation of the educational impact of a Bangladeshi Sisimpur Materials distributed by Bangladesh Shishu Academy BSA.. | Sesame Workshop June LeeSesame Workshop, NY, USA |
At National Level | 960 | – | Feb. 2013 | Sep. 2013 |
| 52 | An impact assessment of an educational pilot project with sisimpur and the Bangladesh ministry of primary and mass education (MOPME) | RCS has conducted an extensive study on evaluation of the educational impact of a Bangladeshi Sisimpur materials in pilot schools in Narshindi in between control and experimental group. | Sesame Workshop June LeeSesame Workshop, NY, USA |
– Narshindi | 960 | – | Mar. 2013 | Sep. 2013 |